I design, create, and research ways to best align the idea of a product or service with the target audience to help define products and services. Once I've done the above, I use creative positioning in the media in a timely and strategic way to make the product or service known to its audience.
Skills
& Advertising
Communications
I help promote effective communications among people within an organization. Specific things I do include producing and delivering messages and campaigns on behalf of management, and facilitating a dialogue with other people in an organization.
I use news-writing style to answer all the basic questions about events—who, what, when, where, why, and how—to report news for publication in newspapers, magazines, and online publications.
I use public relations tools such as press kits, press releases, and media relations to manage how information about my clients is disseminated to the public.